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We are in the midst of a brain science revolution. Highly sophisticated neuroimaging technology and cunning psychological experiments have helped researchers delve into the darkest corners of the human brain to shine light on how it works and explain human behavior.
Their conclusions boggle the mind: We make decisions before we are even conscious of our choices; we allow irrelevant influences to dominate our thought processes; and we go against our own best interest as a matter of course. In short, the latest brain science has conquered the mind and determined that we are all irrational and helpless in our condition.
But should that be the last word? In this startling account, Eric Robert Morse takes on the pop psychology establishment to show how this new understanding of the mind isn't the paradigm-shifting revelation it is claimed to be. With meticulous precision, Morse dissects the latest Behavioral Economics and brain imaging research to reveal a discipline that is full of holes and bordering on pseudoscience.
In�Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology.�We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.
- Sales Rank: #3004187 in Books
- Published on: 2014-01-08
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .65" w x 5.25" l, .66 pounds
- Binding: Paperback
- 288 pages
Review
A fascinating look at brain science and the practice of science in general. Morse shows how we're not as irrational as behavioral economics says and provides a powerful warning against blind faith in science.--The State of Art
About the Author
Eric Robert Morse is the author of eight books including a history of political economy (Juggernaut), a psychology of storytelling (The 90-Minute Effect), a political dialogue (Justice and Equality), and two novels (Monaco and Ricky Wills It).
Most helpful customer reviews
7 of 10 people found the following review helpful.
There are good reasons for the “irrational” things we do!
By G. Cochran
This book is a thought-provoking journey through the brain sciences as they stand in the early 21st century. It is also a provocative indictment of a very popular science.
Morse starts with a survey of the budding new science of Behavioral Economics and its impact on our modern society. While he admits that BE is a fascinating incarnation of long-standing psychological studies, he points out that nearly all of the work leads to the conclusion that men are irrational, a premise that he rightly challenges. By examining a variety of case studies, we see how this fashionable premise is misguided and dangerous considering the social and political changes it informs.
The various experiments that Behavioral Economists conduct are brilliant, and certainly contribute to the understanding of the human condition. This book discusses six main cognitive errors: Overconfidence, Anchoring Effect, Attentional Bias, Representativeness, Loss Aversion, and the Zero Cost Effect. Morse dissects each and shows how each proves not that we are irrational as the Behavioral Economist would have you believe, but rather that we are actually rational after all and that there are good reasons for the wacky things we do.
That is the first half of this book. The second half gets into exactly how a science like Behavioral Economics can have such a fundamental flaw and still be so influential and popular. In this second half, “Scientism,” Morse examines the origins of science, its mechanics and its great accomplishments. But then he also looks into its precarious nature as an abstraction. It’s obvious when you think about it--science really does distort reality and thus cannot be trusted wholly to convey what we see and do.
Morse shows how this precariousness leads to mistakes, misguidance, and even scientific fraud in the worst cases. When the point of the research is forgotten, it is easy to abuse the sciences. Behavioral Economics is the prime example. He goes into depth for six fallacies: Appeal to Authority, Imprecision, Staticulation, Causation from Correlation, and Reification. Altogether, we see how easy it is to skew a discipline that we assume to be so fail-safe.
The reader might not always be convinced of the arguments made or the provocative style that the author uses, but he will certainly be challenged and compelled to view the scientific landscape from a different lens. Undoubtedly, this is one of the more fascinating books you’ll read this year.
4 of 8 people found the following review helpful.
Why you shouldn't read this book
By Kyle R Young
This is a terrible and dangerous book, and best characterised as the same kind of denialism that affirmed anti science groups draw on- I continued to read on in horror, so that I could in good conscience write a fair review to save you the trouble.
The author claims to be a skeptic, but this is straight out of the denial playbook- some examples that characterise the entire book:
From the first chapter he constructs a straw man of behavioural economics to attack, while ironically attempting to point out all the logical fallacies the field suffers. Contrary to the authors opinion, behavioural economists do define rational, and they never claim that there aren't reasons for the heuristics and biases we see evidenced in their experiments or make value judgements like the author claims (he goes so far as to say that because there's reasons for these biases and some stories in which he shows that might actually work out in our favour, that this means we are clearly rational, and ergo behavioural economics is wrong)- but any cursory examination of the work produced by the field shows these biases do exist, do yield clear sub-optimal outcomes, and are easily replicated, yet all of this to the author constitutes a clear attack on the value of the wonderful and amazing human brain (which it should be noted is a kluge of parts cobbled together over our evolutionary history, not a perfectly optimised machine.)
The author moves the goalposts when talking about decision making and neuroscience, saying the studies have only been applied to simple decisions in a lab, and so can't be generalised to the wonders of more complex human decision making in natural environments- I'm sure when this research is done he'll find some other post hoc rationalisation to move the goal posts again. He also then tries to link this back to behavioural economics, railing against the straw man that not having clear free will is akin somehow to an argument that we are irrational beasts- I doubt any behavioural economist has ever made this claim.
The author claims the results of one very large and often repeated behavioural economics study (again... repeated hundreds of times) can't be trusted because there is a control group and a test group, and each participant is only given one scenario- the study might see different results if all participants were given both conditions (seriously- he actually argues this... Hence = denialism, not skepticism)- ignoring the obvious that this is how scientific experimental design works, and that we have rigorous statistical controls for exactly this kind of thing, in one of the books he criticises (Thinking fast and slow by Daniel Kahneman) there is actually a discussion of 'The Linda Problem' in which participants are essentially given both conditions and still make the logically incoherent choice- but the author ignores this because it doesn't suit his purpose: attacking the strawman he has constructed (or he didn't read/understand the subject material he attacks?)
The author generalises behavioural economics as being concerned only with judgements of economic value (i.e. money), and that humans are about more than money, so obviously they are wrong because he gives some supporting stories (seriously) that show that there's more to decisions than money. This is an obvious straw man, behavioural economics is concerned with utility, and even in studies looking solely at money, he fails to show why participants in these studies would be rational in not maximising their earnings when they showed up with the intention of participating for a monetary reward. He fails to address similar studies that show the same heuristics and biases in non monetary conditions- even though he attacks books and authors who talk extensively about said research.
0 of 1 people found the following review helpful.
Read at your own risk
By D. R. Martz
The one-star review, recommending you do not read this book, echoes my sentiment...somewhat. The author is strongly biased, and although I only read the first ten pages or so, the problem is obvious: He forgot that behavioral economics has the word 'economics' in it, and the research is about countering the hard core rationality assumed by economic models that are -- currently -- on their way out. Unlike the author's position, the scientists studying behavioral economics are not refuting rationality in a universal sense; they are proving that the topic is more complex; they are showing how poorly our existing economic system is substantiated or justified by its underlying assumptions; they are trying to use science to advance our economy. The author completely misses this point, instead jumping to very strange (irrational) conclusions about the scientists' devotion to overarching government, if not police-state tactics. I've read most of the books the author refers to and you really, really have to cherry pick to find a hint of such attitudes, and even then it comes out only in tentative recommendations, not the science itself. The book 'Nudge' for example is extremely neutral and democratic in orientation, and simply advocates methods for avoiding behaviors most of us would prefer to avoid. I prefer to think the author merely made a few irrational, conceptual errors in interpreting the goal of this field, but the one-star reviewer may be correct that the misleading perspective was deliberate. If so, shame on Mr. Morse.
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